Home Collections New Arrivals Lookbook About
Est. 2015 · Mumbai, India

The Art of
Dressing
Beautifully

We are a story sewn in silk and linen — a decade of crafting fashion that honours the woman who wears it. VELOUR is where heritage craftsmanship meets the pulse of the present.

2015 Founded in Mumbai
Scroll to Discover
FOUNDER & CREATIVE DIRECTOR Anika Sharma
Our Founding Story

Born from a Passion for Purposeful Fashion

In 2015, Anika Sharma walked away from a corporate law career and into a small studio in Bandra, Mumbai with a sewing machine, a sketchpad, and a singular conviction: that women deserved clothes that made them feel powerful without sacrificing comfort or conscience.

What began as a made-to-order atelier serving thirty loyal clients has grown into VELOUR — a beloved boutique brand trusted by over twelve thousand women across India and beyond.

"I wanted to build something that would outlast trends — a wardrobe philosophy, not just a clothing brand."
— Anika Sharma, Founder

Today, every garment still carries that founding spirit — handcrafted details, considered silhouettes, and fabrics sourced with respect for both artisan and environment.

Shop the Collection Watch Our Story
0+
Years of Craft
A decade of dressing women beautifully
0+
Happy Clients
Across India and internationally
0+
Curated Styles
New collections every season
0+
Artisan Partners
Ethical makers across India & Europe

What We Stand For

01
♻
Conscious Creation
Every fabric, button, and thread is chosen with intention. We partner only with suppliers who share our commitment to ethical labour and reduced environmental footprint. Fashion can be beautiful and responsible — we prove it every season.
02
✦
Artisan Heritage
We celebrate the hands that make. Our collections feature embroidery, block-printing, and hand-weaving traditions from across India, ensuring ancient crafts find new life in contemporary silhouettes — and artisan communities thrive.
03
◇
Timeless Over Trendy
We design for longevity. Each piece is made to be worn for years, not seasons. Our fit philosophy prioritises versatility so that a VELOUR dress is as effortless at breakfast as it is at a dinner party — wardrobe investments, not impulse buys.
04
◎
Inclusive Elegance
Elegance belongs to every woman. Our sizing spans XS to 3XL and our fit consultants are trained to help every body find its best silhouette. Beauty in fashion has no single shape — and neither does VELOUR.
05
⟳
Transparent Practice
We believe you deserve to know where your clothes come from. Our annual Transparency Report details our supply chain, wage practices, and environmental targets — because trust is the most luxurious fabric of all.
06
★
Community First
VELOUR is more than a brand — it is a circle of women who support and inspire each other. Through styling events, artisan showcases, and our loyalty programme, we invest in the community that has invested in us.

A Decade of Milestones

2015
The First Stitch
Anika opens the VELOUR atelier in Bandra, Mumbai. The first thirty clients receive made-to-order pieces handcrafted in her 300 sq ft studio. Word spreads quietly but surely.
2017
First Flagship Store
VELOUR opens its first physical boutique on Linking Road, Bandra. The store's warm sand interiors and personalised styling appointments become an instant draw for Mumbai's fashion community.
2019
Artisan Collective Launched
We formalise partnerships with 24 artisan cooperatives across Rajasthan, Gujarat, and Bengal — bringing block-print and hand-embroidery traditions into our ready-to-wear collections for the first time.
2021
Digital & Pan-India Expansion
The VELOUR online store launches, taking the brand to 28 cities across India. Despite the pandemic, the year closes with 5,000 clients and a waiting list for seasonal drops.
2023
Sustainability Pledge
VELOUR commits to 80% sustainably-sourced materials by 2026 and publishes its first Transparency Report. The brand is recognised by Vogue India's Sustainability Edit.
2025 — Now
A Decade & Beyond
Ten years in, VELOUR celebrates with a landmark anniversary collection, 12,000+ clients, and the opening of its third flagship store in Delhi. The journey continues.

Meet the Makers

Our Commitment

Wearing the Future Responsibly

The fashion industry carries an environmental cost that we take seriously. Since 2019, VELOUR has been systematically transforming our supply chain — measuring, disclosing, and reducing our footprint with every collection.

Our 2026 targets are ambitious and public: we hold ourselves accountable so you can hold us accountable too.

Read Our Transparency Report
Sustainably Sourced Fabrics72%
Ethically Certified Artisan Partners88%
Recycled or Organic Packaging60%
Carbon Offset Logistics45%
Fair Wage Verified Partners95%
As Featured In

"VELOUR doesn't just sell clothes — it sells a sense of self. Every time I wear one of their pieces, I feel like the most intentional version of myself."

— Deepika Mehta, Client since 2017

Ready to Find Your VELOUR Piece?

Explore our latest collections, book a personal styling consultation, or visit one of our flagship stores in Mumbai and Delhi. We'd love to dress you beautifully.

Shop Now Book a Styling Session